Gloo CEO, Pete Case, says that a consequence of digital technology is that business solutions are starting to interact and align with marketing messaging and media. Websites and mobile apps are becoming transactional platforms as well as marketing and communications spaces.
There are also an increasing number of specialised team positions and roles as technology changes the way agencies interact with clients and consumers. “For example, the data analyst – to make sense of the growing amounts of available data that contributes to understanding consumers and how they interact with messaging and experiences.”
Source: Pete Case, Gloo
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