TREND.Facts: August 8

TRENDAFRiCA August 8, 2013

All 45 European governments now have an official presence on Twitter. In South America all countries except Suriname have an official Twitter presence. In North America, Asia and Africa 79%, 76% and 71% of all governments have a Twitter account. Only a third (38.4%) of all governments in the Pacific use the micro-blogging service.

The annual Burson-Marsteller ‘Twiplomacy’ study  found that Twitter has become a formidable broadcasting tool for world leaders. Although not being conversational, the @Pontifex account has seen phenomenal Twitter growth over the past six months, as have the accounts of Indonesian President SusiloBambangYudhoyono @SBYudhoyono and Venezuela’s President  @NicolasMaduro, who both signed up to Twitter in March 2013 and now rank among the top 20 most followed world leaders. Even dormant accounts of Brazilian President Dilma Rousseff @DilmaBR and French President François Hollande @FHollande, who both suspended tweeting after being elected, have seen their followers increase.

There are 227 personal accounts and 76 world leaders tweet personally, albeit many only occasionally. Seven of the G8 leaders have a personal Twitter account and all but one of the G20 governments have an official Twitter presence.Twitter is also used by smaller nations to put them on the world map and tweet eye-to-eye with their peers. The Croatian government (@VladaRH) and the Foreign Minister of Iceland (@MFAIceland), are unilaterally following 195 and 142 peers and world leaders respectively, in the hope that they will return the favour.

Source: Burson-Marsteller ‘Twiplomacy’ study (http://twiplomacy.com)

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