Research conducted by the Digital Media and Marketing Association (DMMA) and Echo Consultancy, estimates the total internet population in South Africa in 2013 to be almost 14 million users. This represents 39% of the adult population.
The figure was derived from the All Media Products Survey (AMPS) and independently validated by Effective Measure (EM), the DMMA’s official measurement provider for digital audience data.
Source: Digital Media and Marketing Association of South Africa (DMMA)
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