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TREND.Facts: July 25

TRENDAFRiCA July 25, 2013

ROOTS 2013 has over 900 shopping centres on its database. Those with the most PDM (Purchase Decision Maker) visits are Mapyona Mall (437 000), Jabulani Mall (385 000), Southgate Mall (237 000), The Pavilion (260 000), Westgate Mall (241 000), Gateway (235 000), Vall Mall (231 000), Menlyn Park (224 000), Canal Walk (206 000) and East Rand Mall (202 000).

This picture, however, changes by province, by area and by suburb. For example, in Pretoria, the majority of PDMs visit Menlyn Park (41%), Kolonnade Centre (17%), Brooklyn Mall (16%), Centurion Mall (16%), Wonderpark (12%). In the Vaal, PDMs prefer shopping at Vaal Mall (56%), Evaton Plaza (39%), Sebokeng Plaza (32%), Markpark (26%) and River Square (19%); whilst in Durban the top mall is The Pavillion (45%), followed by Westville Mall (33%), Westwood Mall (30%), Pine Crest Centre (28%) and Hillcrest Centre (26%).

Source: National Advertising Bureau (NAB)

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