How do retailers and shopping centres try and encourage repeat business? Loyalty cards is one way: the increase in loyalty programmes, as is proven by the number of loyalty cards available to consumers, has escalated.
Gilll Randall, joint MD of the Newspaper Advertising Bureau (NAB), explains that according to Roots 2013 research, 50% of Purchase Decision Makers (PDMs) have a loyalty card, but that this differs from area to area. For example, 53% of PDMs in Milnerton have a Clicks Club Card, compared to the average of 25% for a Clicks Card across the country.
Source: National Advertising Bureau (NAB)
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