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TREND.Facts: July 16

TRENDAFRiCA July 16, 2013

76% of consumers in the US and UK say they receive more marketing messages containing customised offers or invitations than they did five years ago.

But 63% of consumers in the US and UK say they receive so many marketing messages that use their name that it no longer makes any difference to them.

 

Source: The Economist Intelligence Unit

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