South Africans are increasingly, and overwhelmingly, in favour of responsible business practices, with 88.2% saying that they would boycott a company or brand they believed was acting irresponsibly in the world.
A huge number of people (92.1%), want to know what businesses and brands are up to in terms of their actions – towards people and the environment – and this will then influence them in their buying habits.
Source: Ogilvy Earth
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