With the rapid rise of social media and mobility over the past five years, together with the increasing growth of new digital touchpoints, many marketers are asking what comes next? Marketers must rather look further ahead and more holistically – creating long-term strategies that integrate digital into the hearts of brands and organisations.
These should not be fuelled by trends, but rather by a sound understanding of how consumers are using digital as part of their lives – seamlessly jumping between many different mediums and devices every day.
Source: Pete Case, Gloo CEO
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