Digital is changing the ways that consumers think and behave, enabling them to interact with brands beyond the shopfront and the product. A huge portion of our population is already actively using digital technology to add value to their lives and take control of brand conversations. Interactive social tools have given them a voice they are not shy to use, and mobile technology means they expect to be able to engage brands 24 hours a day, seven days a week.
Source: Pete Case, Gloo CEO
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