TRENDAFRiCA June 13, 2013
While sharing its financial results for its first quarter, Facebook announced a number of new milestones:
- Daily active users (DAUs) were 665 million on average for March 2013, an increase of 26% year-over-year.
- Monthly active users (MAUs) were 1.11 billion as of March 31, 2013, an increase of 23% year-over-year.
- Mobile MAUs were 751 million as of March 31, 2013, an increase of 54% year-over-year.
- Out of all these numbers, the most important one is of course mobile: Facebook needs to keep growing the number of its users signing in on phones and tablets to stay relevant. In fact, it’s worth noting that 67.66% of Facebook’s total user base now accesses the service from a mobile device.
Source: Native Mobile Report
For regular updates from TREND. subscribe to our newsletter.