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TREND.Facts: June 13

TRENDAFRiCA June 13, 2013

While sharing its financial results for its first quarter, Facebook announced a number of new milestones:

  • Daily active users (DAUs) were 665 million on average for March 2013, an increase of 26% year-over-year.
  • Monthly active users (MAUs) were 1.11 billion as of March 31, 2013, an increase of 23% year-over-year.
  • Mobile MAUs were 751 million as of March 31, 2013, an increase of 54% year-over-year.
  • Out of all these numbers, the most important one is of course mobile: Facebook needs to keep growing the number of its users signing in on phones and tablets to stay relevant. In fact, it’s worth noting that 67.66% of Facebook’s total user base now accesses the service from a mobile device.

Source: Native Mobile Report

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