TREND.Facts: June 12

TRENDAFRiCA June 12, 2013

Native has launched an application for Mxit called Bookly. It turns the mobile social network and instant messaging platform into a pocket-sized e-reader. Though limited to mainstream publishers for now, Native hopes the app will eventually prove useful to the education sector.

The app allows users to download and read e-books on their mobile phones. They can create a personal library of content and make bookmarks and notes as they read.

Levon Rivers, Native’s head of inventions, says the company chose to develop for Mxit because of the reach the platform, both in terms of the number of users of the service and the range of mobile phones supported — it works on even the most basic feature phones.

In addition to the free content from Project Gutenberg and Feedbooks, two commercial publishers — Random House Struik and Modjaji Books — are offering selected titles via Bookly for a fee. Users can purchase books one chapter at a time or all at once with the average going rate for a chapter around R1.50 and whole books priced around R30.

Source: NATIVE

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