There is an ever increasing need to move from a multi-channel to a more seamless omni-channel engagement through web, tablet, mobile and print.
“Historically, these platforms have been bought separately, yet consumers engage with all these devices throughout their 24-hour day. We need to start embracing this and build the advertising message along a common thread, weaving the creative message around multiple platforms,” says Mike van Eck, digital business manager at Ads24.
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