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Monthly Archives: June 2013

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TREND.Facts: June 26

TRENDAFRiCA June 26, 2013
With the rapid rise of social media and mobility over the past five years, together with the increasing growth of new digital touchpoints, many marketers are asking what comes next? Marketers must rather look further ahead and more holistically - creating long-term strategies that integrate digital into the hearts of brands and organisations.
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TREND.Facts: June 21

TRENDAFRiCA June 21, 2013
Digital is changing the ways that consumers think and behave, enabling them to interact with brands beyond the shopfront and the product. A huge portion of our population is already actively using digital technology to add value to their lives and take control of brand conversations. Interactive social tools have given them a voice they are not shy to use, and mobile technology means they expect to be able to engage brands 24 hours a day, seven days a week.
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TREND.Facts: June 20

TRENDAFRiCA June 20, 2013
From cabbage soup and Atkins to Paleo and Weight-watchers, weight loss programs and fad diets are very much part of our reality. By far the main reason why we go on a diet is to manage our body weight. And the results from WhyFive research’s ‘SA Body Image’ study show that going on a diet is a popular pastime.
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