TREND.Facts: May 28

TRENDAFRiCA May 28, 2013

Journalists across the globe are using social media in their daily working life and feel that it is complimentary to traditional media rather than a threat. Of those surveyed, 87% view social media as being complimentary to traditional journalism as opposed to a threat. Research by global public relations group ECCO International found that day-to-day, journalists are undertaking background research, rapid information gathering and opinion mining, using social media on a daily basis.

However, more interactive methods of social media, such as crowdsourcing for research, asking interview questions and liaising with PRs, featured much lower on the breakdown of their daily use. Over 1100 journalists were surveyed from 12 countries about their social media habits and preferences. Facebook dominated as the most popular social media platform for journalists internationally (86%) apart from in the UK where LinkedIn crept ahead. Twitter was voted the second most popular tool among journalists (61%), apart from in Poland, the Czech Republic and Hungary, where the younger platform Google+ was more popular.

Source: Reputation Matters

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