TREND.Facts: May 21

TRENDAFRiCA May 21, 2013

Kids and teens are the top consumers of snack-oriented convenience foods, while women outpace men.

“An individual’s mood and situation has a strong effect on what will be snacked on. Connecting your marketing messages to the emotional nature of snacking – think taste, cravings and indulgence — will help drive your product’s selection,” according to NPD food and beverage industry analyst Darren Seifer.


Source: NPD Group at NPD.com


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