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Monthly Archives: May 2013

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TREND.Facts: May 28

TRENDAFRiCA May 28, 2013
Journalists across the globe are using social media in their daily working life and feel that it is complimentary to traditional media rather than a threat. Of those surveyed, 87% view social media as being complimentary to traditional journalism as opposed to a threat. Research by global public relations group ECCO International found that day-to-day journalists are undertaking background research, rapid information gathering and opinion mining using social media on a daily basis.
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TREND.Facts: May 27

TRENDAFRiCA May 27, 2013
For consumers, using mobile as a self-service channel for interacting with brands and enterprises is becoming a key product differentiator when influencing their decisions in purchasing and consumption. The consumer psyche has evolved from a state of mind where the perception of mobile is that it is a prerequisite, not an unnecessary touch point.
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TREND.Facts: May 23

TRENDAFRiCA May 23, 2013
There has been quite a buzz around growth in Africa of late - hardly surprising when you consider that Africa’s population today sits at 1 billion, with 40% below 20 years old, and it is expected to grow to 1.4 billion by 2025. FMCG companies want in on the high growth potential that the African continent presents.
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