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TREND.Facts: April 29

TRENDAFRiCA April 29, 2013

A study by the IBM Institute for Business Analysis found that only 23% of users have used social media to interact with brands – and most cite discounts and specials as the reason for that interaction. Consumers don’t want their insurance companies to entertain them and be their friends. What both businesses and their customers need is a single, dedicated space where they can communicate and engage.

Source: Connecto

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