Many South African advertisers are focusing most of their online spending on a handful of major publishers and portals, in the process missing out on opportunities to make buys with niche vertical publishers work for their businesses. Attila Bernariusz, divisional head of Kagiso Digital, says that the South African online media landscape has grown into a vibrant and diverse space that stretches far beyond the large publishing groups where most media buyers look for the bulk of their online advertising needs.
Source: Kagiso Digital
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