There are still a vast number of local consumers in South Africa who use the internet as a storefront to look at the products they wish to buy, but still purchase in store. This is supported by figures that show that only 25% of consumers make it to checkout after viewing products online. Traditional ‘bricks & mortar’ retailers are also suffering, as the percentage of people spending in store is less than 50% of the “new spenders” group.
Local retailers still have time to adapt, but the time is fast contracting and those who do not embark on the online journey are under threat by pure play online retailers as well as online first movers
Source: JDA Software
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