In a post-PC era, consumers carry mobile devices for up to 16 hours a day. For this reason, mobile search is a huge driver of conversions. A study by Google and Nielsen has proven that because of the convenience and immediacy, mobile search can trigger, on average, at least two follow-up actions. For more mobile trends, read our TREND.Dissect Mobile report ‘The First Screen’
Source: Native Mobile Report, March 2013
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