Only one-third of South Africa’s population used the internet in 2012, according to a December report from the South African Network Society Project (SANSS) at the University of Witwatersrand, conducted by Research ICT Africa (RIA), Native reports. The makeup of internet users in South Africa is also very young. The study found that nearly three-quarters of the total internet population were between the ages of 15 and 34. Unsurprisingly, internet users were also more likely to be wealthy; almost three out of five internet users came from the middle- to high-income range. A notable two out of five internet users were low income or lived below the poverty line. As in other developing internet markets, access is primarily on mobile phones. The report put ownership of internet-capable mobile phones at 15.7 million vs. 6.4 million consumers who owned a computer. Not all owners of internet-capable mobile phones have internet access on the devices, but propensity to access via mobile is much higher among these users. For more mobile research, read the TREND.Dissect Mobile report ‘The First Screen’.
Source: Native monthly mobile reports, March 2013
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