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Monthly Archives: April 2013

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TREND.Facts: April 29

TRENDAFRiCA April 29, 2013
A study by the IBM Institute for Business Analysis found that only 23% of users have used social media to interact with brands - and most cite discounts and specials as the reason for that interaction. Consumers don’t want their insurance companies to entertain them and be their friends. What both businesses and their customers need is a single, dedicated space where they can communicate and engage.
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TREND.Facts: April 25

TRENDAFRiCA April 25, 2013
The growth of retail ecommerce continues unabated with global sales exceeding $1 trillion in 2012. The scale and the pace of change has been disruptive, allowing some early adopters to grow market share in lieu of those lagging in the adoption of on an online model. The retail market in South Africa has remained largely unaffected by this, but it’s only a matter of time that this new retail paradigm emerges and when it does, it will bite quicker and deeper than that of the pace experienced in more mature markets.
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TREND.Facts: April 22

TRENDAFRiCA April 22, 2013
The top 30 digital publishers ranked by the number of sites they have listed make up 81% of the sites listed and measured by Effective Measure in South Africa. The remaining 85 publishers make up 19% of the sites in Effective Measure with 117 sites - an average of 1.3 sites per publisher. This reflects incredible depth in the selection of vertical niche sites in South Africa, though advertising in most categories is dominated by the top sites, which in turn are often owned by the major publishers.
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Consumers want ‘clean slate brands’

TRENDAFRiCA April 22, 2013
The future belongs to “clean slate brands”- newer brands “untainted” by the legacy of the past, heritage or history, according to Trendwatching.com’s latest consumer insights report. Consumers perceive newer brands to be more responsive, more transparent and without a legacy of poor business practice.
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