James Hilton, M&C Saatchi Mobile founder and CEO, says mobile is the “new smoking”: “Mobile is a whole new channel: portable content to snackable content. It fills a void in life – maximises downtime on trains, planes. Mobile is the ‘new smoking’. Nowadays people pick up their mobile phone and engage.” There is in fact more power on your smartphone than the Apollo space mission had on the craft and on the ground, he says. “What upsets me most is when people call it a mobile phone – it is a mobile computer!”
Source: TREND.Dissect Mobile report ‘The First Screen’
For regular updates from TREND. subscribe to our free mailing list.