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TREND.Facts: March 27

TRENDAFRiCA March 27, 2013

Mobile is the most significant digital channel and must run through the heart of your marketing and digital strategy seamlessly, with the ability to interact across every single touchpoint through-the-line. In fact, “it is arguably the most important DNA strand in the digital eco-system”, says Prakash Patel, CEO Prezence Digital.

Source: TREND.Dissect Mobile report ‘The First Screen

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