TREND.Facts: March 22

TRENDAFRiCA March 22, 2013

Mobile ads should now form a total of 7% of annual global brand spend, according to the Mobile Marketing Association. The reality is that the mobile space, globally, is only seeing spends of around 1%. This should increase to 10% by 2016.

Source: TREND.Dissect Mobile report ‘The First Screen

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