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TREND.Facts: March 19

TRENDAFRiCA March 19, 2013

Mobile ad spending around the world more than doubled last year, eMarketer estimates, and though growth will be moderate this year, double-digit increases in mobile ad spending will continue in coming years as outlays approach $37 billion by 2016. In 2012, mobile spending was at $8.41 billion. Estimates of worldwide mobile ad spending include dollars going toward display and search advertising only, and exclude spending on messaging-based formats. Spending on tablets is also included. In total, internet advertising spending is projected to increase 15% in 2013 with global web ad spending going to $101.8 billion from $88.4 billion in 2012, projects Zenith Optimedia Group, according to Business Week. The growth will be driven by digital and emerging markets.

Source: TREND.Dissect Mobile report ‘The First Screen

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