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TREND.Facts: March 13

TRENDAFRiCA March 13, 2013

Transit.TV, launched this week, will broadcast to commuters in train stations on the concourse, in departure areas, food courts and on platforms. Within the Rank and Taxi environments Transit.TV will broadcast at taxi rank lanes and inside quantum taxis. The Transit.TV channel is designed to optimise the dwell time in these key viewing areas.  Commuter transit areas are ideal for advertising to the LSM 4-8 consumer; with 83% of taxi commuters and 76% of rail commuters making household purchasing decisions. Commuters spend an average of 40 minutes on the platform and 68 minutes on the train, while taxi users spend 20 minutes queuing and 29 minutes in the taxi.  Transit.TV will reach an estimated audience of 6.9 million viewers a month.

Source: Provantage

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