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TREND.Facts: March 12

TRENDAFRiCA March 12, 2013

Transit.TV, which launches officially this week with launches in Johannesburg and Cape Town, comes at a time when advertisers worldwide are adopting Digital Media networks as an innovative way to grow their reach and frequency in the ever fragmenting media landscape. Transit.TV is a new, fully-fledged, live digital television network encompassing over 1 100 state-of-the-art high definition digital screens, offering a monthly average audience of 6.9 million viewers.  These screens have a footprint across major inter-modal transport nodes nationally and will be further complemented by a national rollout of 600 in-taxi screens.

 

Source: Provantage

 

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