Sponsors

TREND.Facts: March 7

TRENDAFRiCA March 7, 2013

“You have to accept the creative process is completely dysfunctional. If you deny that fact, you will ultimately fail. Creativity is a manic construction of absurd, unlikely irreverent thoughts and feelings that somehow, when put together, change the way we see things. That’s why it’s magic,” says Sir John Hegarty, advertising creative and founder of Bartle Bogle Hegarty (BBH), speaking at Design Indaba 2013. For more from Hegarty on TREND.  ‘John Hegarty’s advertising magic’.

Source: Sir John Hegarty, Design Indaba 2013; ‘Hegarty on advertising – turning intelligence into magic’.

 

For regular updates from TREND. subscribe to our free mailing list.

 

Leave a Comment

Login to your account

Can't remember your Password ?

Register for this site!