The design process must start with identifying and thinking about real user needs. Designers must design around those needs, not the official process or way of doing things. Those needs must be interrogated. So says Ben Terrett, head of design at the UK’s Government Digital Services, speaking at Design Indaba 2013. For more on Ben Terrett’s digital design principles: TREND. In TREND. report.
Source: Ben Terrett, Design Indaba 2013
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