“Creativity is a manic construction of absurd, unlikely irreverent thoughts and feelings that somehow, when put together, change the way we see things. That’s why it’s magic. Creativity isn’t a process, advertising is a process. Process is trying to make order out of chaos. Creativity is trying to make chaos to create order. They are at opposite ends of a spectrum. Creativity can change the way we feel about something and will stay with us for eternity.” This is the wisdom of Sir John Hegarty, one of the world’s top creative admen, who spoke at Design Indaba 2013. For more from Hegarty on TREND. ‘John Hegarty’s advertising magic’.
Source: Sir John Hegarty, Design Indaba 2013
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