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Monthly Archives: March 2013

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TREND.Facts: March 28

TRENDAFRiCA March 28, 2013
James Hilton, M&C Saatchi Mobile founder and CEO, says mobile is the “new smoking”: “Mobile is a whole new channel: portable content to snackable content. It fills a void in life – maximises downtime on trains, planes. Mobile is the ‘new smoking’. Nowadays people pick up their mobile phone and engage.” There is in fact more power on your smartphone than the Apollo space mission had on the craft and on the ground, he says. “What upsets me most is when people call it a mobile phone – it is a mobile computer!”
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TREND.Facts: March 27

TRENDAFRiCA March 27, 2013
Mobile is the most significant digital channel and must run through the heart of your marketing and digital strategy seamlessly, with the ability to interact across every single touchpoint through-the-line. In fact, “it is arguably the most important DNA strand in the digital eco-system”, says Prakash Patel, CEO Prezence Digital.
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TREND.Facts: March 19

TRENDAFRiCA March 19, 2013
Mobile ad spending around the world more than doubled last year, eMarketer estimates, and though growth will be moderate this year, double-digit increases in mobile ad spending will continue in coming years as outlays approach $37 billion by 2016. In 2012, mobile spending was at $8.41 billion. Estimates of worldwide mobile ad spending include dollars going toward display and search advertising only, and exclude spending on messaging-based formats. Spending on tablets is also included. In total, internet advertising spending is projected to increase 15% in 2013 with global web ad spending going to $101.8 billion from $88.4 billion in 2012, projects Zenith Optimedia Group, according to Business Week. The growth will be driven by digital and emerging markets.
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TREND.Facts: March 18

TRENDAFRiCA March 18, 2013
We are currently experiencing our "second internet revolution" as mobile devices become as powerful as desktop computers and become the "first screen" for many. Mobile is truly a disruptive technology across culture and society, enabling social media and 24/7 communication and marketing, the like of which we have never seen before. And in 2013, as the number of mobile devices in circulation is expected to reach 7 billion - exceeding the human population for the first time - we will experience our "mobile moment" as a generation. For more: TREND.Dissect Mobile report "The First Screen".
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