Consumer technologies change workforce

TRENDAFRiCA February 21, 2013

Widespread use of consumer technologies in companies are having a marked effect on the traditional ways of doing business and the results that companies can achieve.

In a global survey, business technology solutions provider, Avanade, found a positive impact on sales, profits and employee satisfaction when progressive companies accepted new work approaches and applied new business processes.

Rather than shut out mobile and consumer technologies, progressive companies are not only embracing these technologies in the workplace, they’re enabling them:

  • More than six in 10 global companies (61%) report the majority of their employees now use personal computing devices in the workplace. South Africa mimics these findings at 60%  adoption rate.
  • More than half (54%) report the majority of their employees use smartphones for basic work tasks such as reading email, online documents and calendar invitations – a similar trend locally at 55%.
  • One-third (33%) report the majority of their employees use tablets for basic work tasks with South Africa lagging behind with only 15% penetration.
  • More surprisingly, the exact same number of respondents – 33% globally and 15% locally – report the majority of their employees are using tablets for advanced business purposes such as CRM, project management, content creation and data analysis.
  • More than seven out of 10 (71%) companies surveyed have changed at least one business process – including processes in IT management, sales and marketing, HR and customer services – in an effort to accommodate emerging work trends including the use of mobile and consumer technologies. South Africa shows an impressive 85% of companies embracing this change.
  • Notably, 20% of companies have changed four or more business processes to capitalise on the rise of mobility and consumer technologies at work. Once again, South Africa impresses with 41% companies making change to take advantage of this trend.
  • Stronger sales – companies are deriving greater value from collaboration technologies. They are 73% more likely to report improved sales and new customer acquisition through the use of their collaboration tools than other companies.
  • Increased profits – companies that have adopted emerging mobile and consumer technologies are 54% more likely to report increased profits than businesses not leveraging these technologies, policies and processes.
  • Greater agility – similarly, those same companies are 58% more likely to report improvement in bringing products and services to market.
  • Improved employee satisfaction – these companies are 37% more likely to report improved employee satisfaction. They also report a greater emphasis on creativity and greater ability to solve problems.

Rudi Greyling, chief technology officer and innovation lead at Avanade South Africa, says the nature of work and how business gets done is going through a transformation and that consumer technologies in the workplace are a significant catalyst for this transformation.

Source: Avanade


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