We spend so much time in malls that they are referred to as our ‘Third Place’ – after home and the office. Malls have become the leading entertainment and leisure destinations in this 21stCentury world. And a captive consumer enjoying themselves is a consumer ripe for the picking, as retailers and marketers have discovered, hence the boom of mall and in store media in the last decade.
Source: TREND.Dissect: ‘The Third Place’
For regular updates from TREND. subscribe to our free mailing list.