TREND.Facts: Feb 19

TRENDAFRiCA February 19, 2013

We spend so much time in malls that they are referred to as our ‘Third Place’ – after home and the office. Malls have become the leading entertainment and leisure destinations in this 21stCentury world. And a captive consumer enjoying themselves is a consumer ripe for the picking, as retailers and marketers have discovered, hence the boom of mall and in store media in the last decade.

Source: TREND.Dissect: ‘The Third Place’

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