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TREND.Facts: Feb 18

TRENDAFRiCA February 18, 2013

Depending on who you talk to, between 68% and 72% of purchasing decisions are made in store – in the aisle, at the shelf. And research has shown that shoppers organise their shopping trips around the type of experiences that they want to have, not only around what they need to do.

Source: TREND.Dissect: ‘The Third Place’

 

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