February 15, 2013, was ‘Black Friday’ in which South Africans were encouraged to wear all black to demonstrate against violence against women and children, after several horrific high profile local cases of murder and rape. The meme #StopRape trended across social networks.
Here’s something for brands to think about:
- 94% of consumers surveyed in the United States say they are likely to switch brands to support a cause if both brands are similar in price and quality.
- 93% would buy a product associated with a cause – and in fact, 65% have already done so in the past year.
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