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TREND.Facts: Feb 8

TRENDAFRiCA February 8, 2013

After five years of internet use, respondents were 50% more likely to shop online, and of those that did not shop online, concern regarding security was the primary reason given. 45% of users that shopped online in 2012 admitted to spending more than the previous year.

 

Source: The Digital Media and Marketing Association (DMMA)

 

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