Unsurprisingly, of those who were surveyed in the latest DMMA survey that made use of social networks, Facebook proved to be the most popular, with 88% admitting they were members. This was followed by Twitter (50%) and business networking site LinkedIn (36%). 72% of users follow brands on social networks, and 60% of the content created by page members or followers about brands was said to be positive. It was found that positive comment had greater impact than negative comment on other users potentially looking for more information on a brand. It was also revealed that one in five users spent five or more hours a day on Facebook.
Source: The Digital Media and Marketing Association (DMMA)
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