TREND.Facts: Feb 6

TRENDAFRiCA February 6, 2013

59% of users found adverts placed on websites most relevant to their needs, followed by social networks (36%), with mobile applications (3%) and mobile sites (2%) being least relevant. The majority of users also found adverts on websites more noticeable than those on applications, and graphical adverts (images and animation) were found to be most attractive.


Source: The Digital Media and Marketing Association (DMMA)


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