TREND.Facts: Feb 5

TRENDAFRiCA February 5, 2013

The majority of internet users (95%) used the internet mainly for email, followed by web browsing (84%) and social networking (78%), with respondents citing  their home as their preferred location to access the internet. The most popular browser proved to be Internet Explorer (63%), followed by Google Chrome (40%). In terms of users who access the internet via their mobile phones, three out of four said they do so every day. When users were asked the question: “Does the internet displace other media?” users responded with a resounding “Yes”.  It was revealed that newspapers were used 62% less, followed by magazines (59% less). Television and radio were also impacted, albeit to a lesser extent, with a 45% and 28% decline in audience attention respectively.


Source: The Digital Media and Marketing Association (DMMA)


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