In terms of persuasiveness of advertising, 32% of young South Africans claimed to buy things quite often as a result of seeing ads. 55% said that they seldom bought anything as a result of advertising, while 13% of respondents claimed that advertising had no effect whatsoever on their buying habits. This is the finding of a recent survey by consumer insights company Pondering Panda, which polled the opinion of 1924 respondents between 15 and 34, on the topic of advertising on television.
Source: Pondering Panda
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