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TREND.Facts: Feb 1

TRENDAFRiCA February 1, 2013

Young South Africans find television ads entertaining, but don’t see them as necessarily showcasing products and brands honestly. This is the finding of a recent survey by consumer insights company Pondering Panda, which polled the opinion of 1924 respondents between 15 and 34, on the topic of advertising on television. The survey found that while 71% said they enjoyed watching TV ads, almost two thirds (64%) believed most ads were not truthful about what was being advertised. Only 32% believed adverts were honest in what they portrayed.

 

Source: Pondering Panda

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