TREND.Facts: Jan 31

TRENDAFRiCA January 31, 2013

Tablets in the local tech market have grown from claiming 18% of the webbook and mobile PC market, to a 26% share from February 2012 to March 2012. In terms of traffic on kalahari.com, PC and mobile remain the predominant drivers of traffic. However, there has been a marked increase in traffic coming via tablet devices which translates to a 300% increase from November 2011 to November 2012. According to the kalahari.com 2012 mobile shopping survey, 73.4% of tablet owners said that they were already using the devices to shop online.


Source: GfK, kalahari.com


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