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TREND.Facts: Jan 28

TRENDAFRiCA January 28, 2013

Only 18% of global marketing heads rate their digital marketing performance as excellent or good, despite it being a strategic priority and most are spending less than 10% of their marketing budgets on digital.

 

Source: Chief Marketing Officer (CMO) Council. For the full executive summary of the CMO State of Marketing report for 2013, go to TREND.

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