TREND.Facts: Jan 24

TRENDAFRiCA January 24, 2013

Up to 80% of a business’s success can be derived from the 20% of its marketing efforts. There is plenty of opportunity to cut activities that yield poor results. SME owners should subject marketing efforts to the same rigid cost-cutting and efficiency that every part of the business has to undergo in these tough times, but when doing so, they need to remember that the results of marketing efforts are often pending.



Source: Gugu Mjadu, executive manager of Business Partners



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