Mobility isn’t just about smartphones and tablet computers any more. The “Internet of Things” is quickly taking shape as more and more objects featuring embedded sensors, image recognition technologies, NFC payment and wireless connectivity are connected to the Web. Innovations like wearable computers, touch and gesture interfaces, are creating more intuitive ways for users to connect with the world and interact with computers. Many of these technologies may offer strategic business advantage for early adopters or bring potential for significant market disruption. Companies need to use these tech innovations to power smart applications that help their customers and employees to improve everyday life. However, once again the challenge brands will face is to create real value, rather than creating and adopting tech products just for the sake of it. Look out for: expect technology to become embedded in more and more objects we use every day – from fridges and televisions to cars and clothing. Consider Google’s Project Glass, a set of computerised glasses that lets users take pictures and find information, or the cool head-up display embedded in Oakley’s Airwave ski goggles for monitoring speed and reading text messages, for example.