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TREND.Facts: Jan 14

TRENDAFRiCA January 14, 2013

Nearly 60% of marketers globally expect to make an agency change in 2013, with social marketing, web design, and PR firms topping the list of those service providers that will be fired. Lack of innovation and value-added thinking is the primary reason for a switch.

 

Source: Chief Marketing Officer (CMO) Council’s ‘State of Marketing report’ 2012

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