TREND.Facts: Jan 9

TRENDAFRiCA January 9, 2013

Setting clear goals and tracking deliverables are seen as the best ways to improve operational effectiveness, according to 58% of marketers, globally, who say they are also increasing operational visibility, controls, and accountability of spend for 2013.


Source: Chief Marketing Officer (CMO) Council’s ‘State of Marketing report’ 2012

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