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TREND.Facts: Jan 7

TRENDAFRiCA January 7, 2013

Younger users (ages 18 to 24) are more likely to use YouTube, Instagram and Tumblr than older users. LinkedIn is more popular among older users than young, while number of users on Facebook, Google+ and Pinterest has equal appeal among different age groups. South Africa reflects a similar picture and brands should consider how different LSM gropus cluster around various social networking services.

 

Source: Acceleration Media, Association of Magazine Media, United States

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