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TREND.Facts: Jan 4

TRENDAFRiCA January 4, 2013

South African companies need to take a more sophisticated approach in segmenting social media audiences for marketing and communication. Many brands make the mistake of assuming that they are having conversations with a uniform audience across the many social media platforms that are popular in South Africa. The fastest growing age group among Facebook users in South Africa is the over-60s, in fact.

 

Source: Acceleration Media, World Wide Worx

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